With our museum, we want to set an example for diversity and question beauty standards. The exhibition therefore also honors various body shapes, older women and women with disabilities or limitations due to birth, accident and illness, which shows how diverse beauty can be.
“Beauty” is always subject to change over time and has been defined differently at different epochs. This makes it possible to identify connections between the social and political situation of the respective epoch. While in times of need, the focus was more on strong, well-fed bodies, in the modern world of abundance, a slim, trained body is considered more aesthetic. The exhibition documents the development of the ideal of beauty from antiquity to the present day and exemplifies the complexity and diversity of the perpetual myth of “beauty.”
The natural aging process is still subject to many taboos today. Youthful and flawless bodies are generally regarded as an aesthetic ideal, while aging people are almost invisible in the media. The exhibition uses strong female personalities such as the 80-year-old surfer icon Kathy Kohner-Zuckerman or the 97-year-old Munich opera singer Ruth Megary to illustrate that passionate sporting activity or the self-confident wearing of a swimwear piece does not depend on figure or age.
In addition to disabilities that exist from birth, accidents or illnesses can also result in physical limitations and fundamentally change the lives of affected people. The exhibition shows that beauty and disability are by no means opposites and honors snowboarder Brenna Huckaby, who was the first model with a leg prosthesis in a bikini to be featured on the cover of the “Swimsuit Issue” by the “Sports Illustrated”, as well as the commitment of the German swimwear manufacturer “Anita”, which produces breast prostheses and articles specifically tailored to the needs of brustampustampustams are tailored to women.
The era of so-called “lean models” reached its peak at the end of the 20th and early 21st century. Since the international fashion industry received massive criticism due to numerous models suffering from eating disorders, there was increasing use of plus-size models: While the dimensions of regular mannequins correspond to clothing size 34/36, “curvys” wear clothing sizes 40 to 52. In the exhibition, international plus size models such as Ashley Graham as well as German mannequins and bloggers such as Angelina Kirsch or Charlotte Kuhrt are fashion revolutionaries The world of media and media that celebrate the slim ideal of beauty through its use question for a diverse and positive body image.
Although pregnancy and motherhood are inextricably interwoven with a variety of women's lives and are regarded as the epitome of femininity, women in these significant periods of life were often declared asexual beings who were prohibited from dressing freely or baring their bodies for moral reasons. In the exhibition, pregnancy is problematized as an aesthetic and social taboo and uses courageous protagonists such as Brazilian actress Leila Diniz or Hollywood icon Demi Moore to illustrate that showing a baby bump reached moral limits in the recent past.
Bikini wearing “advertising girls” have their origins in the pin-up style that emerged during the Second World War. Scantily clad women were often depicted on the noses of American war aviators to add an air of optimism to the horrors of war. Soon after, pin-up girls could also be seen on matchboxes, cookie jars or tin cans and became increasingly established in advertising concepts everywhere. In addition to this historical outline, the exhibition also discusses how women in bikinis were increasingly exploited as product advertising media in the course of the sexual revolution in the late 1960s and why the depiction of light-clad women's bodies is currently infuriating people's minds.